China's toy industry has shrunk from more than 8, 000 to more than 6, 000 in recent years, and although 75 percent of the world's plastic toys are now made in China, China is still not a toy power. From the history of plastic toys, we have experienced the transition from western countries to Japan, Taiwan and Hong Kong, and to the pearl river delta in China. Most enterprises are mainly processing export trade, and the products are exported to Europe, America, Japan and other countries and regions, with the largest proportion of exports to the United States, up to 60%.
Analysis, said after the global economic downturn, China's plastic toys products is facing huge pressure, become the victim of the global financial crisis, "failures" are often used to describe decline on the edge of the toy industry in China. Toy market this cake is very big, but not everyone can share, the domestic most relevant traders in a dilemma, is this "invisible" downturn dragged his life, slowly began to direct sales between upstream and downstream production enterprises, the situation for the ailing traders "worse".
Crisis, plastic toy industry also in active exploration, the international crude oil continued to fall, with the decrease of raw materials, the plastic price in a third, plastic cost occupies about 60% - 60% of the total cost, which greatly reduces the cost of production of plastic toys. Exporters are less likely to give up on big orders than in previous years when they were worried about raw material gains exceeding contract expectations. At present, China's per capita toy consumption level is low, but as the economy continues to grow and the incomes of urban and rural residents increase significantly, the amazing potential of the Chinese toy market will be gradually revealed.
As the European Union, the United States, Japan and Russia become increasingly aware of the safety of toys, they are constantly revising and improving test standards and methods. It highlights the low quality and low technical content of plastic products in China. Current industry under pressure and difficult, the challenge for the industry development is high, but as living standards increase year by year, for environmental requirements of the plastic products has also improved, green low carbon should become the industry consensus, export manufacturers must take the initiative to go ahead, do not reach the requirements of the plastic products will be subject to a great deal of export restrictions, this will affect the enterprise's export market share.
Traditional modelling and varieties of plastic toys have not only in today's market demand, the development and application of new environmental protection materials and the improvement of China's export testing means, most of the overseas market will come back. Make a technical upgrade or you will lose the market. The plastics industry is facing the industry reshuffle has been established, but in the long term, to improve the value and competitiveness of China's plastic products, the Chinese toy enterprises will definitely go all the way.